Spoluka
Development of the Ukrainian matcha brand
We were approached by a client with a request to develop a new matcha brand. They wanted to go beyond taste preferences and combine more important things and emphasize modern Ukrainian beauty. And also to lay the foundation for the future wellness community.
Here's what we did:
About the project
spoluka is a drink that combines many beneficial properties for those who care about themselves and look for meaning in everything. And it is also a really delicious modern matcha!
Positioning
After talking to the client and studying the market, we realized
- We forbid ourselves all derivatives of the word “matcha”, because names that are somehow related to the matcha are like calling a pizza “bayraktar”
- We do not limit ourselves to drinks, we need to go beyond
- We emphasize modern Ukrainian beauty
Naming
How do you combine so many flavors, meanings, and business with pleasure? So that the name reflects the diversity, but at the same time combines everything together… STOP! spoluka! Eureka! Call the customer! (in Ukrainian this word is very similar to both ‘connect’ and ‘mixture’)
spoluka is a drink with properties that improve the quality of your life. It’s for those who think about what they consume and want to learn more about it. spoluka unites people who care about themselves and the environment.
Brand identity
Many people are looking for the meaning of life, and it consists of hundreds of small meanings. That’s why the identity is based on their visualization.
We delved into the cultural studies of ancient peoples and found symbols in rock paintings that conveyed meanings that were important to primitive people.
Colors
The colors were chosen based on the idea of emphasizing organic and naturalness, as well as taking into account the scaling of the line and a large series of possible products.
Descriptor
The descriptor in the logo design repeats the shape of a familiar coffee cup mark. The position of the descriptor emphasizes the organic nature of the identity.
Communication
In our communication, we emphasize the importance of combining business with pleasure. Our drinks take care of people who take care of themselves. And we remind them that everything has a purpose.
Project team
Creative CEO – Vadym Gordeev
Creative direction – Oleg Svyshch
Strategy – Roman Zotov
Creative Copywrite – Volodymyr Oleshchenko, Kateryna Barbalat
Art direction – Benjamin Kryzhanovsky
Design – Oleksandra Petrash
We are open
for cooperation!
and we will take care of your brand
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